Soft & shiny skin and coat: The new Pedigree® contains special vegetable oils for healthy skin and coat. It contains a special blend of a) Linoleic Acid (Omega 6) b) Zinc for healthy skin & lustrous coat Strong muscles: The new Pedigree® has high quality digestible animal Protein from meat & cereals. Good digestive health: a) Pedigree® has excellent digestibility: ~ 85%: Fibre from vegetables and cereals for bowel movement. b) Result in smaller and firmer stools. Healthy bones & teeth: a)The new Pedigree® contains optimal Calcium levels and right ratio for Ca:P b) Kibble design: for chewing and mouth feel - good for dental health. Better immunity: a) Good source of natural Taurine and other Antioxidants which comes from (fresh) meat. b) Vitamin E which helps in strengthening the dog’s immune system.